It’s no suprise that Canada’s Telecommunication Industry is changing. Whether its for better or for worse, Canadians spend a lot of money on there electronics. And it’s this reason that many companies are looking to enter our market. But despite an interest in our market, business face tough laws as well as competition. Rogers, Bell and Telus all take in large profits as well as carry long term contracts with millions of consumers.
The greatest question for these new businesses is this; Are you here to making a good buck and leaving or are you interested in improving the prices and quality of service as well as marking a fair return. Of course we don’t need to ask the current companys this, we know they are truly interested in only the bottom and top line. Customers go from company to company looking for real customer service, quality products, and fair prices. It’s the hope that these new businesses will bring real people to their front line as well as prices that reflect the true cost associated with what you get as well as what is supports it. It’s because of this beginning change in our market place, I give our wireless market the 2.0 stamp.
What do consumers expect from our market? Is it fair prices that reflect the services they use or the customer service which they deal with? Is it the flashy advertisements posted everywhere they look?
It’s all of these and many more, but before I go into detail, I want to ask you a question. When you hear someone say “I can get that from Costco for less…”. Do you believe they are referencing it out of hate or out of enjoyment. I don’t think many people think about this but Costco customers are paying 50-100$ to shop at a store!?! It’s crazy but it’s worth it in the end, customers are happy with the service as well as the products. When was the last time someone said “I’m with Rogers, you should shop there… it’s got everything you need at the right price.” (Just don’t expect a whole lot from them after you sign the contract.)
So back to the rhetorical questions. Consumers have come to expect prices which are reasonable and meet the average persons budget, as well as meeting the needs and wants they entertain. Price =< Service Value but in most cases businesses try to make it look like this… Price => Service Value* (What you see and what you don’t see… blah blah blah legal b.s. blah blah blah). Advertisements away! It’s within a different part of the industry that we see this more in depth; We have the fastest Internet!(*^`+ (*Only when you are searching certain pages and not using a lot of bandwidth. ^Prices may go up as our costs go down. `Internet speed is not actually the fastest, only for advertising. +Two-Three year contract required. Rogers) Did anyone notice while we were reading this that in the USA… prices went down… speed actually went up! It’s this growing trend that we should pay higher prices for slower speeds because it’s twisted in advertisements that we are really getting better service. (Your speed on paper goes up but that fiscal speed… all the way down.)
So in conclusion, don’t sign any contracts just yet. Wait till these new businesses launch there network. Then and only then will the real games begin. Companies will then actually care for your business. As a result, prices should go down and service quality and quanity go up.